What do you get in Social Media Monitoring?
What you get
You get a compilation of social media links with hyperlinks to the original social media post which is important for you and your enterprise.
Topics
You get news headlines on subjects of your choice including content about your organisation, brands and industry.
Coverage
Social media platforms including Twitter, Facebook, YouTube, LinkedIn and others. The service also covers blogs and independent content websites. It essentially monitors sources not regarded as part of the traditional news media. The media list is available by email.
Delivery
The newsletter is delivered daily by email and a password-protected online platform. You can add an unlimited number of recipients.
How does the service work?
Procurement
Social media pages are regularly monitored, based on the frequency of updates. Some social media pages are monitored every five minutes. While Twitter allows use of APIs for search, other platforms are searched manually.
Discovery of New Content
All content is parsed and compared against a database to discover new and recent news stories.
Tagging
New news stories are tagged with relevant meta data for storage in our searchable database to prepare for your search queries.
Searching
Extensive boolean queries are used to search for news stories matching your terms and filters.
Sorting
News stories are collated into subject folders. These are further organised into thematic sections and ordered by priority.
Value Addition
Meta data is marked such as source name and date. Also, meta data such as source circulation and by-line can be optionally marked.
Why Monitor Social News Media?
Pervasive
There is a no barrier to entry. Anyone can start a social media handle or a blog. Many of these are professional journalists who are no longer constrained by the discipline imposed by their organisations. Many become viral. Many such handles are more popular than the newspapers which employed the authors. These cannot be ignored by any credible organisation.
Longetivity
A social media post or blog is timeless. A post or article can be ignored by readers on the day of its publication and discovered following a simple search on the web after several months or several years. This represents the potential for long-term damage.
Credibility
Social media may not have much credibility to a professional but may be seen as fully credible by young and new readers who tend to consume all their news online. Social media posts keep getting reposted to ease of posting.
Global Impact
Social media has global impact of huge proportions. A traditional news media is consumed when a reader takes an action such clicking a link. A social media post is served to readers globally because someone else in the group chose to share it. A news about your company may be shared in a Facebook group giving it unparallelled visibility among your competitors, vendors and customers.
Authority
Social media gets credibility when it gets seen by your customers or is quoted by your competitors.
Reuse Value
A social media post never dies. It keeps getting re-used and keeps getting new lease of life.
