What do you get in Online News Media Monitoring ?

 What you get

What you get

You get a compilation of headlines with links to the full text available on the publisher's website. The headlines can be organised into thematic sections and prioritised as per need.
Topics

Topics

You get news headlines on subjects of your choice including content about your organisation, brands and industry.
Coverage

Coverage

Mainstream newspapers and magazines are monitored. Trade press is available on request. The media list is available by email.
Deliveryt

Delivery

The newsletter is delivered daily by email and a password-protected online platform. You can add unlimited number of recipients.
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How does the service work?

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Procurement

Home pages of news websites are downloaded every few minutes. This is followed by downloading of important links to different sections of each website so that stories linked on pages other than home page are also discovered.

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Discovery of New Content

All content is parsed and compared against database to discover new and recent news stories.

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Tagging

New news stories are tagged with relevant meta data for storage in our searchable database to prepare for your search queries.

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Searching

Extensive boolean queries are used to search for news stories matching your terms and filters.

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Sorting

News stories are collated into subject folders. These are further organised into thematic sections and ordered by priority.

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Value Addition

Meta data is marked such as source name and date. Also, meta data such as source circulation and by-line can be optionally marked.

Why Monitor Online News Media?

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Power

There are hundreds of news websites online. New websites are popping up all the time. Their each and power is increasing by each passing day.

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Longevity

A news item published today may not be read by any one. But it will be discovered by your customers on Google even after months and years. It presents a long-term potential for damage.

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Credibility

Online media may not have much credibility to a professional but may be seen as fully credible by young and new readers who tend to consume all their news online.

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Global Impact

Unlike print media, online news media has global impact. Online news tends to show up in places one never imagined.

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Authority

Online media gets credibility when it gets linked by credible sources.

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Reuse Value

An online content never dies. It keeps getting re-used and keeps getting new lease of life.

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