What do you get in Print Media Monitoring?

 What you get

What you get

You get press clippings. These include full text of each news article. Depending on copyright permissions, it would also include photos and graphics published with the news article.

Topics

Topics

You get press clippings on subjects of your choice including content about your organisation, brands and industry.

Coverage

Coverage

Mainstream newspapers and magazines are monitored. Trade press is available on request. The media list is available by email.

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How does the service work?

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Procurement

Newspapers are procured soon after publication.

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Cutting

Individual news items are cut and saved as separate assets.

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Text extraction

Text is extracted from news items and included in database.

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Searching

Professional readers manually perform keyword searches.

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Culliing

Relevant news items are culled out and tagged.

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Collation

Some newspapers are published in PDF format. Some have images. Some are scanned from physical copy. All clippings are converted into a common format.

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Sorting

These news items are arranged. Multiple options are available to arrange clippings to give you maximum value.

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Value Addition

Meta data is marked such as newspaper name and date. Also, meta data such as page number and by-line can be optionally marked.

Why Monitor Print Media?

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Power

Print media is a powerful and reliable source of news.

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Longevity

Clippings can be kept for years, can be displayed on notice boards or included in annual reports.

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Credibility

Print media helps establish a brand or concept more effectively than other types of media.

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Local Impact

Print media can be targeted to consumers in a niche market or general public.

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Authority

Print is Media of record. What is printed becomes a matter of record.

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Reuse Value

Print media articles can be linked on social media. What appears in print media today gets repeated on internet websites and social media.

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