Media Analytics

Monitoring tells you what appeared. Analytics tells you what it means at scale. When executives, comms teams, investor relations, policy teams, or agencies are working across many markets and channels, they need measurement systems that summarize volume, sentiment, prominence, narrative movement, and comparative performance quickly and consistently.

Most teams collect coverage but still struggle to answer basic questions such as whether their visibility is rising, whether tone is improving, which narratives are dominating, where pressure is building, and how performance compares with peers. Manual analysis does not scale well across languages, markets, competitors, or long-running campaigns. Media Analytics solves this with automated measurement and structured outputs designed for reporting and operational use.

Start by defining the brands, campaigns, issues, executives, regions, and competitors you want to measure. Press Monitor then configures the automated analytics layer around those monitoring themes and delivers structured measurement for your team. Pricing depends on the breadth of coverage, reporting depth, and workflow requirements. If you need ongoing measurement rather than one-off reporting, the annual plan is usually the better choice because you pay for only 10 months and get 12 months of access, which gives you 2 months free.