Business Intelligence

IAB Content Taxonomy

The IAB Content Taxonomy provides a common language for categorizing digital content across web pages, apps, video, podcasts, games, and news. It is important for contextual advertising, brand suitability, publisher analysis, and media classification.

Why IAB content categories matter

Adtech systems, DSPs, SSPs, publishers, and brand-safety workflows often depend on standardized content categories. When your applications classify pages and campaigns using IAB taxonomy, news retrieval can become easier to align with audience, brand, and monetization logic.

What Problem Does It Solve?

Generic news search does not map neatly to contextual targeting and monetization workflows. IAB categories help teams organize content in a way that ad operations, commercial teams, and AI systems can actually use.

Who Is It For?

Adtech developers building contextual targeting, page classification, and brand-safety products.

Publishers optimizing monetization, section strategy, newsletter curation, and content packaging.

Media analysts and marketers tracking category-level attention and content trends.

AI teams enriching content recommendation and campaign intelligence workflows.

Key Benefits

Retrieve news by standardized IAB content categories instead of vague editorial labels.

Support contextual advertising, content recommendation, and publisher analytics workflows.

Use boolean search to narrow a category to a theme, advertiser, event, or brand issue.

Work with headlines, briefs, and full text depending on the depth required.

Access the same capability through API, MCP, and the web app.

Use Cases

Contextual ad products that need category-aware news streams.

Publisher tools that compare volume and tone across content categories.

Brand-safety and suitability monitoring by IAB category.

AI agents that summarize trending narratives inside a content category.

How It Works

Pick the IAB content category relevant to your adtech or content workflow.

Retrieve headlines, briefs, or full text and add boolean terms for tighter targeting.

Filter by language and route the results into monetization tools, reports, or AI systems.

AI and MCP Workflows

Use MCP to let AI agents fetch category-coded news before generating content trend or brand-suitability notes.

Combine IAB categories with entities, products, or geographies for richer content intelligence.

Automate contextual analysis for publishers, adtech vendors, and media buyers.

Frequently Asked Questions

Who uses IAB content taxonomy? Publishers, adtech vendors, contextual targeting systems, and brand-safety workflows use it widely.

Can I use this for monetization workflows? Yes. The service is a strong fit for contextual advertising and publisher revenue products.

Can AI agents analyze category-level news? Yes. MCP access makes that easy to automate.

Getting Started

Choose the IAB categories that matter to your publisher, adtech, or content-intelligence product. Then pick headlines, briefs, or full text based on how much depth users need. API, MCP, and web app access are included. Each headline costs 1 credit, each brief costs 2 credits, and each full text result costs 5 credits. For teams that use category feeds every day, the annual plan is attractive because you pay for only 10 months and get 12 months of access, giving you 2 months free.

Pricing

Credit-based pricing with different rates for headlines, briefs, and full-text articles.

Tier	Credits	Price	Overage Cost
Micro	200	USD 25/mo USD 250/yr	USD 0.15/credit
Starter	1,000	USD 100/mo USD 1,000/yr	USD 0.12/credit
Business	4,000	USD 250/mo USD 2,500/yr	USD 0.08/credit
Enterprise	20,000	USD 750/mo USD 7,500/yr	USD 0.05/credit

Pricing Explanation

Credit-based pricing with different rates for headlines, briefs, and full-text articles.

How Pricing Works

Credit Usage

Credits are consumed based on the type of content you receive:

Headlines:1 credit per article

Briefs (summaries):2 credits per article

Full Text:5 credits per article

How It Works

Each plan includes a monthly credit allowance
Credits are consumed when articles are delivered
Choose the content depth that matches your needs
Unused credits do not roll over to the next month

Plan Features Comparison

Feature	Micro	Starter	Business	Enterprise
Number of Queries	1	3	10	30
Email Recipients	1	5	20	100
Webhooks	1	3	10	20
Portfolio Companies	1	10	40	200

Pro Tip: Start with headlines to maximize your credit usage, and upgrade to briefs or full text for topics that need deeper analysis.