What is Print Media Monitoring?

Print Media Monitoring service monitors mainstream newspapers, magazines and trade press for content relevant to your organisation. It brings the matching, relevant content to you in the form of various deliverables. In addition, it includes several value-added services to enhance the value of the service.

Why Monitor Print Media?

Despite the rise of digital media, print media remains extremely important and powerful. There are several reasons for this.

Credibility

Print Media is considered the most credible media.

Tangible

Print media clippings can be kept for years, can be displayed on notice boards, included in annual reports.

Brand

Print helps establish a brand or concept more effectively than other types of media.

Targetted

Print can be targeted to consumers in a niche market or general public.

Media of Record

Print is Media of record. What is printed becomes a matter of record.

Linking

Print media articles can be linked on social media. What appears in print media today gets repeated on internet websites and social media.

Why outsource Print Media Monitoring?

Time: Monitoring newspapers and magazines every morning is a time-consuming task. It needs to be done seven days a week without any breaks. You can save this time by outsourcing the task.

Complexity: It is very easy to miss press clippings. Culling out press clippings from physical newspapers or PDF editions is challenging. Archiving, tagging and indexing the coverage requires professional expertise.

Cost: It is cheaper to outsource than to monitor print media yourself.

Dependability: Outsourcing is dependable. You have one less thing to worry about.

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How does it work?

Get Newspapers: We procure newspapers soon after publication, mostly at midnight.

Search Relevant Content: Our professional readers manually scan all pages for items matching your keywords and requirements.

Extract Content: The select news items are culled out and tagged.

Data Conversion: Some newspapers are published in PDF format. Some have images. Some are scanned from physical copy. All clippings are converted into a common format.

Collation: These news items are arranged. Multiple options are available to arrange clippings to give you maximum value.

Meta Data: Meta data is marked such as newspaper name and date. Also, meta data such as page number and byline can be optionally marked.

What do you get?

Press Clippings: You get press clippings in PDF or image file formats. You can download all clippings in a single file or tick on checkboxes to select specific news items to save to a combined PDF file.

Index of Headlines: An optional index of headlines is created.

Sorting: Press clippings are optionally arranged into sections.

Linking: Related news items are optionally clubbed together.

Prioritisation: News items are optionally prioritised.

Summaries: A short summary is optionally created for every news item.

When do you get the service?

7 AM: You can get the service as early as 7 AM.

7 Days: You get the service seven days a week.

How do you get the service?

Universal Access: You get a password-protected online dashboard where you can access the service at any time from anywhere.

Email: You can get the service delivered via email.

Mobile Messengers:You can get the service on mobile messengers such as WhatsApp or WeChat.

What are the newspapers and magazines monitored?

The following packages are available

National News Media

The service will monitor national newspapers and news magazines. These include newspapers having multiple editions and newspapers published from Delhi.

Assamese News Media

The service will monitor main newspapers and magazines in Assamese language.

Bengali News Media

The service will monitor main newspapers and magazines in Bengali language.

Oriya News Media

The service will monitor main newspapers and magazines in Oriya language.

Telugu News Media

The service will monitor main newspapers and magazines in Telugu language.

Tamil News Media

The service will monitor main newspapers and magazines in Tamil language.

Malayalam News Media

The service will monitor main newspapers and magazines in Malayalam language.

Kannada News Media

The service will monitor main newspapers and magazines in Kannada language.

Marathi News Media

The service will monitor main newspapers and magazines in Marathi language.

Gujarati News Media

The service will monitor main newspapers and magazines in Gujarati language.

Punjabi News Media

The service will monitor main newspapers and magazines in Punjabi language.

Urdu News Media

The service will monitor main newspapers and magazines in Urdu language.

Several more packages are available such as for states like Rajasthan News Media.

Customised packages can be created to include specific newspapers, magazines and trade publications.

Topics and Keywords

You can choose one of the existing topics or specify your own keywords and subjects. Standard subjects available include

- Industries such as telecommunications, pharmaceuticals, finance, insurance

- Listed Companies or business conglomerates

- Political and social organizations

- Brands, trade names, product names, product types

- Individuals including decision makers, spokespersons, and stakeholders

- Stocks and securities, listing symbols.

- Policy and regulations

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Free Trial

Subscribe now for one year and get a free trial for one week. Full refund if you cancel within one week.

Cancel anytime to get a refund of remaining months.

Pricing

The price of the service starts at INR 5,000 per month. The price is based on the number of newspapers to be monitored and number of subjects to be tracked. It also varies depending on the value-added options chosen.