What is Online News Media Monitoring?
Online News Media Monitoring service monitors websites of newspapers, television channels, news blogs and news aggregators for content relevant to your organisation. It brings the matching, relevant content to you in the form of various deliverables. It also included several value-added services to enhance the value of the service.
Why Monitor Online News Media?
Online news media needs careful monitoring for several reasons.
News media gets indexed frequently by search engines. If something is published, it gets indexed by search engines and is visible when people search. This can be extremely unnerving.
Too many websites
News media websites are coming up all the time. There is always some website that you are not aware of but makes an impact.
Too many pages
Newspapers have a limited number of pages. Television has only 24 hours of footage. But news websites have no such limit.
News websites publish content anytime they want. It may be a minute after you last checked a website.
Websites remove content at whim. You can never be certain that a link you saw a minute ago will be there if you refresh the page.
Why outsource Online News Media Monitoring?
Time: Monitoring online news media is humanly impossible. It needs to be done 24 hours, seven days a week without any breaks. You can save this time by outsourcing the task.
Complexity: It is very easy to miss online news clippings. The links may be buried deep inside websites. Archiving, tagging and indexing the coverage requires professional expertise.
Cost: It is cheaper to outsource than to monitor online news media than to do it yourself.
Dependability: Outsourcing is dependable. You have one less thing to worry about.
How does it work?
Get News Sources: We crawl news media websites frequently, based on the frequency of updates. Some news websites are monitored every five minutes.
Search Relevant Content: Software filters out pages having your keywords. Our professional readers manually scan all these pages to ensure that selected items match your requirements.
Extract Content: The selected news items are culled out and tagged.
Data Conversion: Online content comes in all kinds of formats: PDF, HTML, JSON and many others. All clippings are converted into a common set of acceptable formats.
Collation: These news items are arranged. Multiple options are available to arrange clippings to give you maximum value.
Meta Data: Meta data is marked such as website name, webpage address and datetime. Also meta data such as byline can be optionally marked.
What do you get?
Index of Headlines: An index of headlines is created.
Sorting: Press clippings are optionally arranged into sections.
Linking: Related news items are optionally clubbed together.
Prioritisation: News items are optionally prioritised.
Summaries: A short summary is optionally created for each news item.
When do you get the service?
7 AM: You can get the service as early as 7 AM. The service can be provided several times daily.
7 Days: You get the service seven days a week.
How do you get the service?
Universal Access: You get a password-protected online dashboard where you can access the service at any time from anywhere.
Email: You can get the service delivered via email.
Mobile Messengers:You can get the service on mobile messengers such as WhatsApp or WeChat.
What are the online news media monitored?
The following packages are available
National News Media
The service will monitor national news media including websites of national newspapers, television channels, and important news blogs
Assamese News Media
The service will monitor main news websites in Assamese language.
Bengali News Media
The service will monitor main news websites in Bengali language.
Oriya News Media
The service will monitor main news websites in Oriya language.
Telugu News Media
The service will monitor main news websites in Telugu language.
Tamil News Media
The service will monitor main news websites in Tamil language.
Malayalam News Media
The service will monitor main news websites in Malayalam language.
Kannada News Media
The service will monitor main news websites in Kannada language.
Marathi News Media
The service will monitor main news websites in Marathi language.
Gujarati News Media
The service will monitor main news websites in Gujarati language.
Punjabi News Media
The service will monitor main news websites in Punjabi language.
Urdu News Media
The service will monitor main news websites in Urdu language.
Several more packages are available such as for states like Rajasthan News Media.
Customised packages can be created to include specific news websites.
Topics and Keywords
You can choose one of the existing topics or specify your own keywords and subjects. Standard subjects available include
- Industries such as telecommunications, pharmaceuticals, finance, insurance
- Listed Companies or business conglomerates
- Political and social organizations
- Brands, trade names, product names, product types
- Individuals including decision makers, spokespersons, and stakeholders
- Stocks and securities, listing symbols.
- Policy and regulations
Subscribe now for one year and get a free trial for one week. Full refund if you cancel within one week.
Cancel anytime to get a refund of remaining months.
The price of the service starts at INR 5,000 per month. The price is based on the number of websites to be monitored and number of subjects to be tracked. It also varies depending on the value-added options chosen.