What is Broadcast Media Monitoring?

Broadcast Media Monitoring service monitors mainstream television channels, radio stations and podcasts for content relevant to your organisation. It brings the matching, relevant content to you in the form of various deliverables. It also included several value-added services to enhance the value of the service.

Why Monitor Broadcast Media?

Despite the rise of digital media, broadcast media remains extremely important and powerful. There are several reasons for this.

Viewership

A lot of people watch television and listen to radio.

Live News

In an emergency, people tune in to television and radio

Live

Nothing beats television in live coverage of events

Repeat value

A lot of television and radio coverage ends up on social media platforms and is repeated indefinitely

Credibility

Broadcast Media is considered far more reliable than online and social media

Tangible

Broadcast media clippings can be kept for years, can be played in loop on notice boards and board rooms.

Brand

Broadcast helps establish a brand or concept more effectively than digital media.

Targetted

Broadcast media can be targeted to consumers in a niche market or general public.

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Why outsource Broadcast Media Monitoring?

Time: Monitoring television channels and radio stations is a 24x7 job. You can save this time by outsourcing the task.

Complexity: It is very easy to miss television clippings. Culling out video clippings from live television shows is challenging. Archiving, tagging and indexing the coverage requires professional expertise.

Cost: It is cheaper to outsource than to monitor broadcast media yourself.

Dependability: Outsourcing is dependable. You have one less thing to worry about.


How does it work?

Get Content: We procure feeds of television channels, radio stations and podcasts to be monitored.

Search Relevant: Our professional viewers/listeners manually scan all audio and video footage for items matching your keywords and requirements.

Extract Content: The selected news items are culled out and tagged.

Data Conversion: Television broadcasting comes in all kinds of formats. Some are in HD. Radio is only audio. The recorded files are very big. These are converted to formats suitable for downloading.

Collation: These news items are arranged. Multiple options are available to arrange clippings to give you maximum value.

Meta Data: Meta data is marked such as television channel name and broadcast datetime. Also, meta data such as program name and anchor name can be optionally marked.

What do you get?

Broadcast Clippings: You get broadcast clippings in mp4 for video or mp3 for audio.

Index of Headlines: An optional index of headlines is created.

Sorting: Press clippings are optionally arranged into sections.

Linking: Related news items are optionally clubbed together.

Prioritisation: News items are optionally prioritised.

Summaries: A short summary is optionally created for each news item.

When do you get the service?

7 AM: You can get the service as early as 7 AM. The service can be delivered multiple times daily.

7 Days: You get the service seven days a week.

How do you get the service?

Universal: You get a password-protected online dashboard where you can access the service at any time from anywhere.

Email: You can get the service delivered via email with links to download and/or view clippings.

Mobile Messengers:You can get the service on mobile messengers such as whatsApp or WeChat.

What are the television channels and radio stations monitored?

The following packages are available

National News Media

The service will monitor national television channels and radio stations.

Assamese News Media

The service will monitor television channels and radio stations in Assamese language.

Bengali News Media

The service will monitor television channels and radio stations in Bengali language.

Oriya News Media

The service will monitor television channels and radio stations in Oriya language.

Telugu News Media

The service will monitor television channels and radio stations in Telugu language.

Tamil News Media

The service will monitor television channels and radio stations in Tamil language.

Malayalam News Media

The service will monitor television channels and radio stations in Malayalam language.

Kannada News Media

The service will monitor television channels and radio stations in Kannada language.

Marathi News Media

The service will monitor television channels and radio stations in Marathi language.

Gujarati News Media

The service will monitor television channels and radio stations in Gujarati language.

Punjabi News Media

The service will monitor television channels and radio stations in Punjabi language.

Urdu News Media

The service will monitor television channels and radio stations in Urdu language.

Several more packages are available such as for states like Rajasthan Broadcast Media.

Customised packages can be created to include specific television channels, radio stations and podcasts.

Topics and Keywords

You can choose one of the existing topics or specify your own keywords and subjects. Standard subjects available include

- Industries such as telecommunications, pharmaceuticals, finance, insurance

- Listed Companies or business conglomerates

- Political and social organizations

- Brands, trade names, product names, product types

- Individuals including decision makers, spokespersons, and stakeholders

- Stocks and securities, listing symbols.

- Policy and regulations

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Free Trial

Subscribe now for one year and get a free trial for one week. Full refund if you cancel within one week.

Cancel anytime to get a refund of remaining months.

Pricing

The price of the service starts at INR 5,000 per month. The price is based on the number of television channels and radio stations to be monitored and number of subjects to be tracked. It also varies depending on the value-added options chosen.