News Alerts allow you to keep a close and constant watch on news.
The service continuously tracks the mentions of your keywords in the print media, broadcast media and online news media.
Only the most relevant developments are sent by SMS or Email.
News are delivered 24 hours a day.
The alerts are sent up the organisational level based on the gravity of the development.
It is important to get informed when a news development breaks.
It may be a PR disaster in the making. Or an opportunity to make a splash.
Reacting fast or not should be decision based on information, not on your arbitrary schedule.