Measure your coverage in print, broadcast and online media. Measure tonality and sentiment.
Measure reach and impact. Compare with your competitors. And your industry.
The service is created using the new Integrated Evaluation framework.
It is supported by International Association for Measurement and Evaluation of Communication(AMEC), the International Communications Consultancy Organisation (ICCO), and the Public Relations and Communications Association (PRCA).
What gets measured gets done.
Measurement will allow you to identify which parts of your campaign are working and how. And take measures to finetune your efforts.