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MEDIA MONITORING

News Monitoring – Print Media

Tracking Mainstream Newspapers, Magazines and Trade Press

Track news on your brands, competitors, area of work, area of interest appearing in print media. You get press clippings in PDf and image formats containing scans of news items matching your given brief. You also get an index of headlines. The press clippings can be organised thematically and related news items clubbed together. The selection of news items is done manually to ensure that you get the most relevant coverage.

News Monitoring – Broadcast Media

Tracking Television and Radio News Channels

Monitor satellite television news channels to know what is being said and shown about companies, people and issues. The broadcast media monitoring service lets you stay abreast of television and radio news broadcasts. An indispensable tool for public relations professionals, your broadcast monitoring service lets you act on content from the major channels.

News Monitoring – Online Media

Tracking Twitter, Facebook, Youtube, Google+ and other platforms

Monitor news on internet for what is being said about your organization's, brands, industry and areas of interest. Internet is breaking news 24 hours on millions of portals in hundreds of languages.

Social Media Monitoring

Tracking Twitter, Facebook, Youtube, Google+ and other platforms

Monitor your brand and keyword mentions across major social media platforms. Monitor billions of conversations everyday. Setup alerts and get instant notifications. Get tweets within two minutes of your keyword being mentioned. Users of your products and services increasingly tell you more on the social media than on any other channel.

Executive Media Summaries

Top-level Overview of Media Coverage

These summaries provide a top-level overview of important developments. The summaries filter through the noise at several levels.

Geographical focus - The summaries focus on your target areas, Topic focus - The summaries focus on specified topics, Sources focus - The summaries include content from relevant sources, No duplicates - Summaries eliminate the same news repeated across sources, Less is more - The summaries include fewer stories so you do not miss the important. Summaries present each development in a concise form.

Social Media Alerts 24x7

Get an SMS, Email Alert when Important Activity Breaks

Social Media Alerts allow you to keep a close and constant watch on what the customers are saying about your business and services. The service continuously tracks the mentions of your keywords in the online blogs and social media. Each keyword match is evaluated. Only the most relevant developments are sent by SMS or Email. Social Media Alerts are delivered 24 hours a day to various functional divisions of an organization. The alerts are sent up the organisational level based on the gravity of the development.

News Alerts 24x7

Get an SMS, Email Alert when Important News Breaks

News Alerts allow you to keep a close and constant watch on news. The service continuously tracks the mentions of your keywords in the print media, broadcast media and online news media. Only the most relevant developments are sent by SMS or Email. News are delivered 24 hours a day. The alerts are sent up the organisational level based on the gravity of the development.


PR Evaluation and Analytics

PR Measurement and Evaluation

Identify What is not Working and Finetune your Efforts

Measure your coverage in print, broadcast and online media. Measure tonality and sentiment. Measure reach and impact. Compare with your competitors. And your industry. The service is created using the new Integrated Evaluation framework. It is supported by International Association for Measurement and Evaluation of Communication(AMEC), the International Communications Consultancy Organisation (ICCO), and the Public Relations and Communications Association (PRCA).

Social Media Analytics

Structured Insights from Vast Amounts of Unstructured Data

Aggregate all your social media data in one place. Analyse the performance of your social media properties in real time. Benchmark your performance against competition.

Major Uses:

Tracking: Performance of hashtags and keywords on major platforms in real time

Virality: Track how your content is spreading across the social media

Influencers: Identify influencers for your business. Track their content.

Trends: Discover trends. Identify what is causing spike in interest.


Content Creation


Content Creation – Text

Professionally-created Press Releases, Blogs, Tweets, Comments

Many small publications will publish your press release as it is when it is created professionally and appears to be newsworthy. Creation of professional text content is the biggest challenge for public relations professionals and marketeers.

The service connects you to professional writers for

  • Press releases
  • Blogs
  • Website content
  • Social Media content
  • Social Media comments for engagement
  • Content for chat

Content Creation – Photos, Images

Professionally-edited photos for your press releases, website, social media

With the advent of mobile phone camera, photos have become commonplace on social media. However, organisation need professionally-crafted image portfolio.

Photos and images are required to be edited for

  • Press Conferences
  • Product Launches
  • Major Events
  • Brochures
  • Websites
  • Social Media

Content Creation – Videos

Video Clippings, Graphics, Sub-titling and Editing for online channels

Videos are one of the most important marketing tools in modern time. YouTube is only second after Google in terms of product searching. It is a must for businesses to have videos to capture online visitors.

Services

  • Conversion of raw footage into useable small video clippings
  • Video subtitling
  • Video Editing
  • Video graphics
  • Conversion of formats
  • Resizing and compression
  • Resizing of screen sizes

Content Creation – Infographics

Communicate Complex Data in an Easy-to-Understand Image

Infographics are easy way to market your product and services. Infographics are a visually compelling communication medium that done well can communicate complex data in a visual format that is potentially viral.

Different types of infographics offered:

  • Interactive infographics
  • Photo infographics
  • Data Visualisation
  • Timeline infographics
  • Flow Chart infographics

Content Creation –Translations

Manual Translation to Enhance Reach of Content

Do you issue your press releases in only one language? You need to convert your press releases into local languages to target language media.

You need to have a multi-lingual website and social media presence to target users in their own languages.

Every thing from text to images to videos need to carry content in target segments' language.


DATABASE

Media Contacts Database

Contact Details of Publications, Journalists, Writers

The service offers you a tool to manage your traditional media contacts. It also brings to you the ability to exchange your contacts with other users on the platform. The database comprises of journalists and writers from the print media, broadcast media and the online media. The database include publication name, edition, location of journalist, name of journalist, email address, phone number, subjects and many other parameters.

Social Media Contacts Database

Contact Details of Bloggers, Social Media Influencers

The service offers you a tool to manage your social media contacts. It also brings to you the ability to exchange your contacts with other users on the platform. The database comprises of frequent writers and social media influencers who contribute on your subjects. The database can be searched by social media platform name, country, location of influencer, name of influencer, social media handle, subjects and many other parameters.


Content Distribution & Channels

Press Release Distribution

Easy, Effective Dissemination to Traditional, Online Media

Deliver all of your press releases to targeted journalists in traditional media and online platforms with great ease and control. The service allows you to maintain multiple lists of publications and journalists to target. You can send any type of content including text, photos, videos, info graphics and others. The releases carry your branding and can be sent from your email address. You can schedule your press releases.

Content Channels – Branded Newsletters

Your News, Your Newsletter for Your Customers, Vendors, Employees

The newsletters are produced in collaboration with industry associations or large corporates. The newsletters can be aimed at:

  • Members
  • Customers
  • Employees
  • General public

The newsletters contain variety of content including industry news. The newsletter contain news from the publisher. The newsletters contain useful content such as calendar of events, pictures of best employees, awards and incentive schemes, policy changes and any other content that needs to be shared with readers.

Content Channels – eBooks

eBooks containing text, photos, infographics, videos

eBooks. ePapers. eMagazines. The rise of digital has brought opportunities for companies to experiment with new forms of distribution of their content.

The service brings you ebooks in the latest ePub 3.1 format which was launched in January 2017.

ePub files can be downloaded and read on devices like smartphones, tablets, computers, or e-readers. ePub is the official standard of the International Digital Publishing Forum.

Content Channels – Responsive Websites

A responsive website displays well across desktops, tablets and mobile phones

Content is like water. It should take the shape of the object it is poured in. A website should take the shape of the device it is viewed on.

Your responsive website will be developed using Material Design, a design language created and designed by Google. It combines the classic principles of successful design along with innovation and technology.

The website will be have dynamic pages as necessary.

Content Channels – Mobile Apps

Development of Mobile for Android and IOS phones

Mobile Apps are a great way to engage with regular users.

The service brings you development of mobile applications for Android and Apple devices.

There are billions of mobile devices using mobile applications. More than 200 billion apps have been downloaded in 2017.