Tracking Mainstream Newspapers, Magazines and Trade Press
Track news on your brands, competitors, area of work, area of interest appearing in print media. You get press clippings in PDf and image formats containing scans of news items matching your given brief. You also get an index of headlines. The press clippings can be organised thematically and related news items clubbed together. The selection of news items is done manually to ensure that you get the most relevant coverage.
Tracking Television and Radio News Channels
Monitor satellite television news channels to know what is being said and shown about companies, people and issues. The broadcast media monitoring service lets you stay abreast of television and radio news broadcasts. An indispensable tool for public relations professionals, your broadcast monitoring service lets you act on content from the major channels.
Tracking Twitter, Facebook, Youtube, Google+ and other platforms
Monitor news on internet for what is being said about your organization's, brands, industry and areas of interest. Internet is breaking news 24 hours on millions of portals in hundreds of languages.
Tracking Twitter, Facebook, Youtube, Google+ and other platforms
Monitor your brand and keyword mentions across major social media platforms. Monitor billions of conversations everyday. Setup alerts and get instant notifications. Get tweets within two minutes of your keyword being mentioned. Users of your products and services increasingly tell you more on the social media than on any other channel.
Top-level Overview of Media Coverage
These summaries provide a top-level overview of important developments. The summaries filter through the noise at several levels.
Geographical focus - The summaries focus on your target areas, Topic focus - The summaries focus on specified topics, Sources focus - The summaries include content from relevant sources, No duplicates - Summaries eliminate the same news repeated across sources, Less is more - The summaries include fewer stories so you do not miss the important. Summaries present each development in a concise form.
Get an SMS, Email Alert when Important Activity Breaks
Social Media Alerts allow you to keep a close and constant watch on what the customers are saying about your business and services. The service continuously tracks the mentions of your keywords in the online blogs and social media. Each keyword match is evaluated. Only the most relevant developments are sent by SMS or Email. Social Media Alerts are delivered 24 hours a day to various functional divisions of an organization. The alerts are sent up the organisational level based on the gravity of the development.
Get an SMS, Email Alert when Important News Breaks
News Alerts allow you to keep a close and constant watch on news. The service continuously tracks the mentions of your keywords in the print media, broadcast media and online news media. Only the most relevant developments are sent by SMS or Email. News are delivered 24 hours a day. The alerts are sent up the organisational level based on the gravity of the development.
PR Evaluation and Analytics
Identify What is not Working and Finetune your Efforts
Measure your coverage in print, broadcast and online media. Measure tonality and sentiment. Measure reach and impact. Compare with your competitors. And your industry. The service is created using the new Integrated Evaluation framework. It is supported by International Association for Measurement and Evaluation of Communication(AMEC), the International Communications Consultancy Organisation (ICCO), and the Public Relations and Communications Association (PRCA).
Structured Insights from Vast Amounts of Unstructured Data
Aggregate all your social media data in one place. Analyse the performance of your social media properties in real time. Benchmark your performance against competition.
Tracking: Performance of hashtags and keywords on major platforms in real time
Virality: Track how your content is spreading across the social media
Influencers: Identify influencers for your business. Track their content.
Trends: Discover trends. Identify what is causing spike in interest.
Professionally-created Press Releases, Blogs, Tweets, Comments
Many small publications will publish your press release as it is when it is created professionally and appears to be newsworthy. Creation of professional text content is the biggest challenge for public relations professionals and marketeers.
The service connects you to professional writers for
- Press releases
- Website content
- Social Media content
- Social Media comments for engagement
- Content for chat
Professionally-edited photos for your press releases, website, social media
With the advent of mobile phone camera, photos have become commonplace on social media. However, organisation need professionally-crafted image portfolio.
Photos and images are required to be edited for
- Press Conferences
- Product Launches
- Major Events
- Social Media
Video Clippings, Graphics, Sub-titling and Editing for online channels
Videos are one of the most important marketing tools in modern time. YouTube is only second after Google in terms of product searching. It is a must for businesses to have videos to capture online visitors.
- Conversion of raw footage into useable small video clippings
- Video subtitling
- Video Editing
- Video graphics
- Conversion of formats
- Resizing and compression
- Resizing of screen sizes
Communicate Complex Data in an Easy-to-Understand Image
Infographics are easy way to market your product and services. Infographics are a visually compelling communication medium that done well can communicate complex data in a visual format that is potentially viral.
Different types of infographics offered:
- Interactive infographics
- Photo infographics
- Data Visualisation
- Timeline infographics
- Flow Chart infographics
Manual Translation to Enhance Reach of Content
Do you issue your press releases in only one language? You need to convert your press releases into local languages to target language media.
You need to have a multi-lingual website and social media presence to target users in their own languages.
Every thing from text to images to videos need to carry content in target segments' language.
Contact Details of Publications, Journalists, Writers
The service offers you a tool to manage your traditional media contacts. It also brings to you the ability to exchange your contacts with other users on the platform. The database comprises of journalists and writers from the print media, broadcast media and the online media. The database include publication name, edition, location of journalist, name of journalist, email address, phone number, subjects and many other parameters.
Contact Details of Bloggers, Social Media Influencers
The service offers you a tool to manage your social media contacts. It also brings to you the ability to exchange your contacts with other users on the platform. The database comprises of frequent writers and social media influencers who contribute on your subjects. The database can be searched by social media platform name, country, location of influencer, name of influencer, social media handle, subjects and many other parameters.
Content Distribution & Channels
Easy, Effective Dissemination to Traditional, Online Media
Deliver all of your press releases to targeted journalists in traditional media and online platforms with great ease and control. The service allows you to maintain multiple lists of publications and journalists to target. You can send any type of content including text, photos, videos, info graphics and others. The releases carry your branding and can be sent from your email address. You can schedule your press releases.
Your News, Your Newsletter for Your Customers, Vendors, Employees
The newsletters are produced in collaboration with industry associations or large corporates. The newsletters can be aimed at:
- General public
The newsletters contain variety of content including industry news. The newsletter contain news from the publisher. The newsletters contain useful content such as calendar of events, pictures of best employees, awards and incentive schemes, policy changes and any other content that needs to be shared with readers.
eBooks containing text, photos, infographics, videos
eBooks. ePapers. eMagazines. The rise of digital has brought opportunities for companies to experiment with new forms of distribution of their content.
The service brings you ebooks in the latest ePub 3.1 format which was launched in January 2017.
ePub files can be downloaded and read on devices like smartphones, tablets, computers, or e-readers. ePub is the official standard of the International Digital Publishing Forum.
A responsive website displays well across desktops, tablets and mobile phones
Content is like water. It should take the shape of the object it is poured in. A website should take the shape of the device it is viewed on.
Your responsive website will be developed using Material Design, a design language created and designed by Google. It combines the classic principles of successful design along with innovation and technology.
The website will be have dynamic pages as necessary.
Development of Mobile for Android and IOS phones
Mobile Apps are a great way to engage with regular users.
The service brings you development of mobile applications for Android and Apple devices.
There are billions of mobile devices using mobile applications. More than 200 billion apps have been downloaded in 2017.